[ Description ]Kitesy Martin Studio is a Parisian upcycled jewelry brand that draws inspiration from art and pop culture to create a unique graphic style blending different materials, genres, as well as silver and gold. The brand also stands out as a creative laboratory, incorporating recycled pieces from various fields such as decoration, shoes, and clothing. Seeking to refresh its image, I was commissioned by the brand to design a revamp of its visual identity and logo. This graphic evolution also includes a distinctive monogram, with modular and structured features directly inspired by the brand’s creations and  creative process of recomposition.