IMAGE & SON
[ Description ]Visual identity, type design and editorial design for “Image & Son”, the Spring/Summer 18 collection of the french brand Prelude Studio. This collection Based on gender fluidity, this collection aims to explore the intersectionality that exist between men’s and women’s contemporary prêt-à-porter. An intertwining that is also found in the mixture of image and sound, leading to unclassifiable and informal objects. Drawing inspiration from the by hybridity that emerges from these themes, the global visual identity designed oscillates between duality and coexistence through the logotype's ampersand symbol, superpositions and textures.