[ Description ]I was commissioned by the label 3ème Bureau to lead and design the art direction and visual universe for the debut album of the French rapper Simony, titled “Origines: Euphoria.” Building upon the image created by Studio Iconographia for the cover, the graphic language captures the raw and cutting edge elements of the album’s themes and sounds. This is achieved through the pronounced interplay of red and black contrast, as well as the sharp and mythological treatment of the album title. Additionally, a logotype has been designed to bolster this graphic system, serving as a distinctive emblem across various media platforms.